Because the painting has been inserted in this cinema/bedroom model, Reed has made the painting the director. The painting gets rid of all the narratives which before had used the image as the foundation of their own representation. Now the image/painting shows, on its surface, its own “film.” The problem of “film” has been given to the audience to take over as their own responsibility.
from The Image in Movies
Roger M. Buergel (translation from German: M. Beck, A. Geyer)
Read full essay here on David Reed Studio website.